Presentations (congress)

 

 

 
Thursday, January 28th 2010
 
Auditorium/Keynotes

Keynote: The Mobile Media Ecosystem 2010 - comScore Inc.

Gian M. Fulgoni, Chairman and Co-Founder, comScore Inc.

Keynote-Runde: Touchscreen-Revolution: Lauert die Goldgrube in der Hosentasche?

 

MySpace/Fox Interactive Media Germany GmbH, Joel Berger, Managing Director GSA & Northern Europe (not published)

 

Gruner + Jahr Electronic Media Sales, Arne Wolter,
Sprecher der Geschäftsführung

 

 
Plenum I
 
LBS / Mobile Social Networks: Bricht das LBS-vernetzte Mobilfunkzeitalter aus?

 

Mobile Concierge: Lokale Serviceangebote
Lars Vogel, Programm Manager New Business Development, T-Systems Multimedia Solutions

 

Social Networking im Mobilezeitalter
Lokalisten Media GmbH, Jens Doka, CPO & Geschäftsführer

 

Neukunden gewinnen durch Social Media via Smartphone (Cases)
Torsten Schwarz, Geschäftsführer, Absolit GmbH

 

LBS: Was ist machbar?
Christian Georg, IPX-Manager, Ericsson

 

Mobile Social Network beoble.me
Lucas Will, Geschäftsführer, web2.0square GmbH

 

 
Bezahlschranke der digitalen Erlösquellen: Medienhäuser auf den Spuren von Apple

 

Heiko Hebig, Coordinator Media Development, Hubert Burda Media Innovation Lab GmbH

Dirk Kraus, CEO , YOC AG (not published)

 

Michael Franke, Redaktion Wirtschaft & Telekommunikation, FOCUS Magazin Verlag

 

 
Automotiv / Mobility: Treffpunkt Zukunft - vernetzte Fahrzeuge und mobile Technologie

Rudolf Mietzner, Consultant, cirquent GmbH

 

Plenum II (english)
 
Mobile Trends 2020, Mobile Commerce and App-Video-TV. What comes next in Europe?

MOBILE COMMERCE ? CHANGING THE RULES

Peter Broekroelofs, CTO, Service2Media- mobile innovation company Netherland

M-App: iPhone Puts Mobile TV in the Picture

Karin Du Rietz, Marketing Manager, pertains top 50 Women in mobile content, Rubberduck

 

Heroes of the Mobile Screen and Mobile Search Analytic

Peggy Anne Salz, Founder and Chief Anaylst, MSearchGroove

 
Mobile Advertising & Media Trends in Europe and Around the World

Tom Bowman, Vice President, Strategy & Operations, BBC worldwide

 

Mark Wächter, MMA Global Board of Directors & Chairman of the Expert Group Mobile in the

BVDW

 
Needs and Problems in Eastern European Markets
 
Plenum III
 
Applications-Store-Strategien und Mobile-Devices-Trends

Björn Behrendt, Geschäftsführer, hiogo GmbH

 

Dr. Ralf Lauterbach, Head of Consumer Architecture, Vodafone GmbH

Was können wir von den Asiaten lernen, was ist auf Europa adaptierbar und was nicht?

Manuel Ruano, Global Account Executive & CBE Media Services,
cirquent | NTT DATA Group

Sind Smartphones und offene Plattformen die Zukunft?

Lars-Christian Weisswange, D/A/CH Manager, HTC Europe Co Ltd.

Windows auf dem Phone ? mobile Dienste für Business und Freizeit

Dr. Frank Prengel, Technical Evangelist, Microsoft Deutschland

 
Business Solutions / Android
Anroid im Business-Einsatz: Wie sieht das aus?

Android - Big Next Revolution in Business Solutions and Anroid

Malte Prien, Head of Business Development, TIC mobile GmbH

Android in a b2b context

Tom Plaggenmeier, Program Director, Fjord

Handy-Einsatz in Business-Solutions-Bereich

Heiko Sasse, Entwicklungsleiter Mobile Endgräte, Deutsche Bahn

Touchscreen-Technologie & Applicationssupermarkt

Michael Meyer, Sales Manager B2B Telecom Division, Samsung

 
Business Solutions; Suchagent und Kosteneffizent dm Drogeriemarkt

Suche auf dem Handy ? Zahlen, Fakten, Chancen

Heiko Riffeler, Geschäftsführer, gjuce GmbH

dm Drogeriemarkt Mobile Device Management:
Im Dauereinsatz der Smartphones um Kosteneffizienz und Sicherheit

Markus C. Müller, CEO, ubitexx GmbH - Mobile Business Solutions

Michelle Magin,dm-drogerie Markt/ FILIADATA GmbH

 

Friday, January 29th 2010
Auditorium / Keynotes

Mobile Advertising; How We Got Here and What's Next?

Russell Buckley, Vice President, Global Alliances, AdMob Inc.

 

 
Keynote-Session: Mobile Fragmentation: Yet another OS, Browser and App Store on the Mobile Market? Mobile Communication now and next.

 

Open Mobile: Innovation - from Networks to Apps

Ajit Jaokar, Founder and Autor, Futuretext Ltd. London

 

Mobile (R)evolution

Wolfgang Petersen, Director Developer Relations Division Europe, Middle East, and Africa, Intel Corporation

 

Mobile Applications ? Beyond the first wave

Colm Healy, Vice President, Qualcomm (UK)

The future of mobile application storefronts (study)

Wireless Expertise Ltd (UK), Anuj Khanna, Founder & CEO

Mobile Communication the strategie overview

Dr. Rainer Deutschmann, Senior Vice President Mobile Products, Deutsche Telekom AG

Mark Wächter, Founder MWC.mobi, MMA Global Board of Directors

 

 
Plenum I
 
POS-Kunde: Absatzsteigerung via Mobile mit Kreativität und neuer Technologie

Mobile commerce apps; additional conversion and a new sales vehicle

Mobile Catwalk: iPhone und Portal zur Markeninszenierung

Markus Aller, Team Leader Online Media, HUGO BOSS

Joachim Bader, Managing Director, CLANMO GmbH

Interactive Markeninzenierung mit neuen digitalen Medien - Do´s and dont's

Bosse Küllenberg, Director of Digital Lab, Heye Digital Lab

Mobile Shopping - Wie der E-Commerce mobil wird

Achim Himmelreich, Engagement Manager, Mücke & Sturm

Moderation:Olav A Waschkies, Director Strategic Marketing & Mobile Internet, Pixelpark AG

 

 
Handy-Bank: Payment-Trends für Mobile M-Commerce weltweit

Handyporto - Mobile Services für Privatkunden

Marco Hauprich, Vice President, Deutsche Post

'Hybrid'-Lösung Handyguthaben mobil aufladen. Was wollen Kunden?

Eckart Kurze, Geschäftsführer, Tchibo mobil

Klaus Jansen-Knor, Director Central & Eastern Europe, Sybase 365 GmbH

Moderation: Michael Lützenkirchen, Geschäftsführer, WHATEVER MOBILE GmbH

 

 
Mobile Learning / M-Personalrecruiting

Mobiles Personalrecruiting und der Kampf um die jungen Talente

Prof. Dr. Stephan Böhm, Prof. Telekommunikation, Hochschule Rhein Main

Nutzen von mobilen Endgeräten zum Lernen, Leistungssteigerung und Umfragen

Volker Kunze, Learning Consultant/-Evangelist, mindmedia. GmbH

 
Plenum II (english)
Customers! Mobile Preformance, Perspectivesof Applications and Succesful Content Networks

2010 Mobile Trends: How to design a perfect app

Christian Lindholm, Managing Partner, Fjordnet Ltd.

Mobile v. Web Monitoring: Understanding the Differences and the End User Experience

Jerome Jacq, EMEA mobile Business Develope Manager, Keynote Systems (France)

TouchGamers: Musicgroup "Gedda-Headz" succesful with Mobile Community

Frank Fitzek, Professor, Gedda Headz

Miles and More Mobile Community (not published)
Dr. Torsten Wingenter, Global Coordination Social Media Marketing, Lufthansa AG

 
Mobile App, Advertising, Commerce
International Topics: Analytics, App-Commerce, Strategies

Current Analytics of the Mobile Market (study)
Julien Theys, Analyst, Head of Mobile Media, Screen Digest's (UK)

Building Advertising Inventory through Customer Loyalty Programs
Stephane Gantchev, Business Development Director, Central and Eastern Europe Mobile Monday Sofia, Co-Founder, Velti

 

Mobile Marketing from Tactical Marketing to Strategic Marketing
Benedikt Hanswille, Creative Technology Director, 12snap GmbH,

 
Plenum III
Mobile Entertainment / Video
Mobile Entertainment und Video: Unterhaltung auf unterschiedlichen Kanälen

Kreation von morgen: Was ist adaptierbar auf die Minikommunikationsbildschirm
Saatchi & Saatchi, Oliver Rosenthal, Managing Director

Interactive Mobile Video: Mobile Services und Mobile Marketing für Millionen
CreaLog GmbH, Jürgen Walther, Director Marketing

 

Interactive Mobile Video: Mobile Services und Mobile Marketing für Millionen

(not published)

Niels Oeft, Promotion Manager, Universal Pictures International Germany GmbH

Why Mobile TV so far can not be considered a success story in Europe??

Bernhard von Canstein, Director Business Development, Qualcomm

 
Mobile Development: Now and Next and also Trends

 

Mobile Plattforms: Technologie-Trends 2010 (not published)

Wolfram Herzog, CEO, SIC! Software GmbH

 

"Developing on Android and Sybian"

Simon Tennant, CEO, Buddycloud

Mobile fragmentation and Cross-Platform Application Development

Robert Virkus, CEO and Founder, Enough Software

Mobile Games for iPhone and Anroid

Christian Twellmann, Inhaber, mPILOT

 
Panel Breitbandentwicklung: Die Zukunftsaussichten in der Datenübertragung, ITK-Entwicklung

Stand im Mobile Broadcast

Prof. Dr. Claus Sattler, Geschäftsführer, BMCO Forum Berlin

Gaming in Zukunft leicht gemacht. Virtual Reality to go! revolutioniert Datenübertragung für Mobilfunkgeräte

Ralf Ander, Business Development Manager, V-Gate, a division of scientific computers GmbH

   

 

 
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